It started, as many of my best stories do, over dinner.
An avo on the table. A question in the air. A spark in the room.
“Dad,” I asked, “do you think time is a human construct?”
He didn’t flinch. “An avo grows because of time,” he said, as if he’d dropped the mic.
But I raised an eyebrow and my fork.
“No, Dad. It grows because the conditions are right. Sunlight. Soil. Water. Time only tells us how long it took — it doesn’t cause the growth.”
That’s when Mum appeared from her herb patch, holding up a sprig like she was delivering a closing argument in court.
“Well,” she said, “I can put thyme in a jar. So there.”
And that was that. A family debate turned into a parable. And the avo? It wasn’t just lunch anymore. It was a metaphor.
Avocados don’t grow because clocks say so. They grow when the earth is ready. When warmth meets water. When the seed is held in the right kind of soil.
Time doesn’t make growth happen — it observes it. Records it. Stamps it like a journal entry after the adventure.
Remove the watches and calendar apps, and guess what? The avo still grows. Because nature runs on rhythm, not reminders.
Now, let’s be fair — Mum had a point. You can put thyme in a jar. It sits beautifully between the cumin and coriander, a bottled memory of summer’s garden.
But you’re bottling the herb, not the fourth dimension.
You can preserve flavour — but not time itself. Which is why saying something just takes time is a little misleading.
Time doesn’t heal. What you do with it does.
Time doesn’t create. Conditions do.
Time doesn’t move us — intention does.
Which brings us to the point of it all.
This isn’t just a quirky story about family dinner. This is a love letter to the Travel Professional.
Because let’s be honest — we’ve all heard it:
“I’m just a travel agent.”
No. You’re not.
Like the avo, your journey started as a seed. Maybe at a retail desk. Maybe in a corporate back office. Maybe with a clipboard at an airport.
But you grew. You weathered seasons — deregulations, system crashes, border closures, pandemics. You dug your roots deep and reached out with your branches.
You became more than a processor of bookings.
You became a reader of people. A translator of timing. A bridge between where they are and where they need to be.
You don’t just know when the flights leave. You know when someone’s life is calling for change.
You don’t sell trips. You sense momentum. You feel the rhythm. You know when the conditions are right for something bigger than a holiday.
You’re not just a travel agent.
You’re the avo tree.
Rooted in experience.
Connected through community.
Bearing fruit — one trip, one traveller, one transformation at a time.
The jar of thyme reminds us that moments can be bottled. The avo reminds us that growth takes the right conditions.
And you? You remind us that travel isn’t about time. It’s about timing.
So here’s to you — the Travel Pro.
May you never again say “I’m just…”
Because the world doesn’t need just agents.
It needs trees. It needs guides. It needs you.
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